MONO Announces Launch of Direct Dealer Program in Australia

22 August 2017 – Today MONO® has announced its plan to distribute its full line of innovative cases and accessories directly to premier music dealers across Australia, starting 1 October 2017. This new initiative coincides with the conclusion of a six year distribution partnership with Dominant Music.

“We are proud to be launching a direct dealer network in Australia, which will allow us to build deep and meaningful relationships with the dealers who can help MONO continue to grow down under. We would like to thank Dominant for their support of our brand in Australia and the growth we have achieved together,” said Meng Ru Kuok, CEO of BandLab Technologies.

Senior Manager of Global Sales, Randy Couvillon said, “MONO’s particular style of hybrid protection for musical instruments has significantly grown in popularity among Aussie musicians – and that’s no surprise. Australia is a vast country – so musicians travel extensively with their instruments for gigs, rehearsals and leisure. We are launching our direct dealer programme to recognise the importance of the Australian market  and ensure dealers can directly access our award-winning products, including our new pedalboard line. Our team is committed to providing dealers with expert support and delivering innovative products which perfectly meet the needs of modern musicians.”

Approved dealers will have access to MONO’s inspiring instrument cases and accessories – including MONO’s new range of pedalboards, which were highly acclaimed during their recent launch at NAMM 2017.  Dealers interested in working with MONO should contact MONO’s Senior Manager of Global Sales, Randy Couvillon by email: randall.couvillon@bandlab.com .